Beware of manipulative propaganda and jargon regarding Essential oils. Many spurious claims are made, which do not bear close examination. These are, of course, designed to mislead you into buying the particular range of products which go with the jargon.
Recent articles I have encountered make claims like: if the Latin name isn’t on the product label, you shouldn’t buy it. Really? Why not? Anyone can check out the Latin name & use it, so this piece of “advice” is meaningless. Other sites advocate that you buy “therapeutic oils”, as they are supposedly the best. This really is a nothing-claim. All essential oils are theraputic if sourced & used correctly. This manipulative marketing phrase was made up by one of the large multi-level marketing corporations. I use the phrase also, admittedly; but then anyone can. Essential oils are essential oils. Using big words doesn’t make one set of products better than their opposition.
The second point to make, is that there are vast differences in pricing in this industry. Multi-level marketing means the product is passing through many hands: from the manufacturer, wholesaler, Essential Oil company, and then on to a to a salesperson, all of whom take their cut of profits along the line. Glossy marketing material, big budget advertising, and additional testing, are all designed to get the word out there that “mine is bigger & better”. All this costs & costs. Sure, these companies’ products may be great, but so are products in the rest of the industry, in many cases at a third of the cost. Dearer does not mean better. Don’t be fooled.
Essential Oils are just that. It’s never in a manufacturers’ interest to produce anything less than that. The fact is, it would be time-consuming to produce and then adulterate an oil to less than pure standards. All oils are at some time tested for purity, in the same way milk producers test each batch. To my knowledge, all Essential Oils suppliers engage in a battery of tests.
If we think about the days of Avon marketing, as a comparison, their salespeople were incredibly loyal to Avon, & there was always a buzz in the air being around these people. Yes, the products were good, but expensive. It was convenient, had a high profile, often you built up a relationship with the salesperson, & so on. Similar things can be said for many of the larger companies operating in Essential oils. Just remember, though, that there have always been quality alternatives to Avon. Just not so well marketed, or so expensive.
The insidious message seems to be: the more said about how great my product is, the more expensive it is.
My advice to you: Shop around. Be discerning. Don’t waste your hard-earned money needlessly.